In this vibrant collaboration with Kapten & Son, the esteemed European watch brand, KEEN Studio partnered with influencer Anna Tische to showcase their exquisite timepieces against the iconic backdrop of New York's Brooklyn Bridge. This campaign was designed to embody the spirit of adventure, style, and timeless elegance that Kapten & Son represents.
KEEN Studio took the lead in the creative direction, conceptualizing a shoot that marries the urban charm of Brooklyn with the sophistication of Kapten & Son’s designs. The visuals highlight the seamless blend of functionality and fashion, positioning the watches as essential accessories for the modern explorer.
Key Deliverables
Art direction focused on capturing the dynamic energy of Brooklyn and the elegance of the watches
Styling that complements both the brand and the city’s iconic aesthetics
Collaboration with Anna Tische to inject a sense of relatable luxury and aspirational living
Comprehensive post-production to enhance the imagery, ensuring the timepieces stand out while resonating with the urban landscape
Key Takeaways
This campaign positions Kapten & Son as the go-to brand for discerning individuals who appreciate high-quality craftsmanship and stylish design. The partnership with Anna Tische, set against the Brooklyn Bridge, celebrates a lifestyle that balances sophistication and adventure, appealing to a global audience of fashion-forward watch enthusiasts.
Campaign Credits
Location: New York, New York
Date: Fall 2023
Brand: Kapten & Son
Production: KEEN Studio
Art Director: Annie Strever
Photographer: Annie Strever
Post-Production: KEEN Studio
Models: Anna Tische
Wardrobe Provided by: Escada (Vintage)
