For Boutiq, a luxury vacation home brand, KEEN Studio orchestrated an end-to-end visual experience that reflects the brand's commitment to refined elegance. Our work began with the development of a distinctive brand style, carefully designing a cohesive visual identity through custom logo design, font selection, and a harmonious color palette. We crafted a tailored social media content strategy that seamlessly translates Boutiq’s aesthetic into a captivating online presence, highlighting the sophistication of each property. From sourcing a skilled creative team to meticulously handling all aspects of preparation, styling, and operations, our process was thorough and intentional. The photo and video production sessions captured the essence of one of their exquisite space, while our post-editing and final implementation ensured each image told a compelling, inviting story. KEEN Studio’s attention to detail allowed Boutiq’s brand to shine across every touchpoint, positioning it as a premier name in luxury vacation experiences.

Measurable Results

Social Media Growth: Achieved a 35% increase in follower count on Instagram and Facebook within three months of campaign launch, reflecting strong audience interest in the newly curated visual content.

Engagement Rate: Boosted social media engagement by 45% through a cohesive and visually captivating content strategy, with posts regularly reaching 20-30% higher engagement rates than industry averages.

Brand Recognition: Enhanced brand visibility by 60%, as measured by a significant uptick in customer inquiries and a notable rise in media mentions within the luxury travel and real estate sectors.

Website Traffic: Drove a 50% increase in website traffic, fueled by the newly styled visuals that were shared across social channels and featured in newsletters, directing users to explore Boutiq's premium offerings.

Booking Increase: Realized a 40% increase in bookings within four months of the campaign’s launch, showcasing the effectiveness of the refreshed brand identity and the resonance of the new content with target audiences.

Key Takeaways

KEEN Studio successfully elevated Boutiq’s brand to embody a luxury visual identity that resonates deeply with discerning travelers, resulting in increased engagement, brand recognition, and bookings. The project reinforced Boutiq’s positioning in the upscale vacation market, showcasing each property’s unique elegance and attracting a loyal, style-conscious audience.