For this collaboration with Aspect, a fashion brand, KEEN Studio led the creative direction to showcase Aspect's signature coat in a campaign featuring style influencer Anna Tische. The project aimed to highlight the brand’s refined aesthetics and high-quality craftsmanship, merging fashion and lifestyle to create an impactful visual story.
Our team curated every element to reflect Aspect’s distinct, modern elegance—from initial concept development to styling and on-set direction. Working closely with Anna Tische, we captured authentic, aspirational moments that connect with Aspect's audience, blending urban sophistication with timeless style.
The result is a series of compelling visuals that not only emphasize the coat’s luxurious appeal but also position Aspect as a go-to brand for discerning fashion lovers.
Key Deliverables
Visual concept creation and art direction
Collaboration with influencer for lifestyle storytelling
Styling and on-set direction to align with Aspect’s brand image
High-quality post-production and editing tailored to digital platforms
Key Takeaways
This collaboration strengthens Aspect’s brand identity within the fashion landscape, making it more relatable and aspirational for its audience.
Campaign Credits
Location: New York, New York
Date: Fall 2023
Brand: Aspect
Production: KEEN Studio
Art Director: Annie Strever
Photographer: Annie Strever
Post-Production: KEEN Studio
Models: Anna Tische
Wardrobe Provided by: Aspect
