In this campaign for Lack of Color, an iconic Australian hat brand, KEEN Studio orchestrated a creative collaboration to spotlight the brand’s versatile and fashion-forward hat collection. Our goal was to elevate Lack of Color’s presence through a refined, artistic approach that emphasized the brand’s unique style and quality craftsmanship.
KEEN Studio managed the entire creative process, from concept development to on-location styling, crafting visuals that showcase the hats as essential accessories for both everyday wear and statement-making looks. The campaign highlights the diversity of styles, textures, and aesthetics that Lack of Color offers, capturing the brand’s essence in a way that resonates with trendsetters and style enthusiasts alike.
Key Deliverables
Concept creation and cohesive art direction
Location selection and styling for an aspirational, lifestyle-driven look
Collaboration with influencers to boost audience engagement
High-end photography and post-production to ensure polished, on-brand imagery
Key Takeaways
This campaign reinforced Lack of Color's position as a leading choice for headwear that blends elegance and individuality, bringing the brand closer to an international, style-conscious audience.
Campaign Credits
Location: Galveston, Texas
Date: Spring 2022
Brand: Lack of Color
Production: KEEN Studio
Art Director: Annie Strever
Photographer: Annie Strever
Cinematographer: Cesar Gualdron
Post-Production: KEEN Studio
Models: Majo Rivera
Wardrobe Provided by: Vince Camuto
