For this collaboration with Yves Saint Laurent, KEEN Studio created an edgy, high-fashion campaign featuring YSL sunglasses with influencer Anna Tische. Set in an industrial parking garage, the project captured the brand’s bold elegance and urban sophistication, blending YSL’s luxurious appeal with an unexpected, raw setting.
KEEN Studio led the creative direction, styling, and visual concept, crafting a shoot that emphasizes contrast—merging the sleek, glamorous design of YSL eyewear with the grit and texture of the cityscape. Anna Tische’s sophisticated style, combined with the moody atmosphere of the garage, brings out the daring, confident edge that YSL embodies.
Key Deliverables
Art direction and concept creation for an urban-luxe theme
Styling and on-set direction to achieve a balance of elegance and street-style
Influencer collaboration with Anna Tische to reach a modern, luxury-oriented audience
Precision in post-production, focusing on high contrast and mood to reflect YSL’s iconic aesthetic
Key Takeaways
This campaign enhances YSL’s image as a brand for the bold and style-driven, appealing to an audience that appreciates luxury with an edge. The visuals celebrate YSL’s iconic craftsmanship and timeless allure in a contemporary, urban setting.
Campaign Credits
Location: Houston, Texas
Date: Spring 2022
Brand: YSL
Production: KEEN Studio
Art Director: Annie Strever
Photographer: Annie Strever
Post-Production: KEEN Studio
Models: Anna Tische
