In this captivating collaboration with H&M, KEEN Studio showcased the latest collection of oversized shirts for women in a stunning beach setting. Featuring two dynamic women running joyfully along the wooden walkways leading to the ocean coast, this campaign captures the essence of freedom, comfort, and carefree summer vibes against the breathtaking backdrop of a sunrise.
KEEN Studio directed the creative vision, emphasizing a sense of playful elegance that aligns perfectly with H&M’s commitment to accessible fashion. The oversized shirts are portrayed as versatile staples, ideal for effortless beach days and stylish outings alike, celebrating individuality and the beauty of movement.
Key Deliverables
Art direction focused on capturing the natural beauty of the beach at sunrise, enhancing the feeling of warmth and optimism
Styling that highlights the fluidity and versatility of the oversized shirts, ensuring a relaxed yet chic aesthetic
Dynamic direction for the models, showcasing genuine emotion and camaraderie that resonates with the target audience
Polished post-production to enhance the colors and textures, creating a visually inviting atmosphere that reflects the campaign’s spirit
Key Takeaways
This campaign positions H&M as a brand that embraces comfort without sacrificing style, appealing to women who appreciate effortless fashion. The imagery not only highlights the oversized shirts but also evokes a sense of joy and adventure, making it a perfect fit for the modern, free-spirited woman.
Campaign Credits
Location: Galveston, Texas
Date: Spring 2022
Brand: H&M
Production: KEEN Studio
Art Director: Annie Strever
Photographer: Annie Strever
Cinematographer: Cesar Gualdron
Post-Production: KEEN Studio
Models: Anna Tische, Majo Rivera
Wardrobe Provided by: H&M
